Without a strong marketing strategy and access to the right capital, a business cannot scale — it merely survives.

Most projects lose focus, money, and time when entering international markets blindly. They stumble over positioning, fail to localize sales, overlook cultural nuances in communications, and neglect to build long-term relationships with investors.

This forum is about practice and real-world cases. You will learn how entrepreneurs already operating across multiple markets adapt their strategies, tailor marketing for diverse audiences, and attract capital.

10:00–11:00 — Methodology for Selecting the Right Business Model for a New Market — Oskar Hartmann

11:00–12:00 — Marketing in a New Market: Market Analysis, Product-Market Fit, Cultural Codes, Core Values of the Target Audience — Viktor Shkipin

12:00–12:45 — Landing and Legalization of Russian Businesses in the UAE and Europe — Dmitry Shushkin

12:45–13:30 — Copycut Example: How to Relaunch an “Old” Product or Service in a New Market, and Why the UAE Is the Right Choice — Roman Bagiev

13:30–14:15 — Lunch

14:15–15:00 — Adapting Product Marketing for New Markets — Alexander Zhivotov

15:00–15:45 — Scaling a Retail Chain: A Case Study — Artem Sokolov

15:45–16:30 — Building a Startup Team: Recruiting the Right Talent — Oleg Torbosov

16:30–16:50 — Coffee Break

16:50–17:30 — Ecology and Capital: How Smartphone Reuse Creates Investment Value and Drives Sustainable Growth — Alexey Siyanie

17:30–18:45 — Workshop: Pitch Deck Packaging — Guy Lewis

18:45–21:00 — Evening Networking

10:00–10:30 — Product-Market Fit in the UAE: Investment Formats, Grants, and the Local Ecosystem

10:30–11:30 — What Venture Investors Look For in a Pitch: Red Flags and Green Lights — Oskar Hartmann

11:30–12:15 — How to Split Equity Among Founders at the Start — Dmitry Gritz

12:15–13:00 — From Product to Funding Round: Timing, Preparation, and Approaching Investors the Right Way — Vera Tkach

13:00–13:45 — Case Studies of Global Unicorns: How the Best Startups of Recent Years Secured Investment — Ekaterina Lapshina

13:45–14:30 — Lunch

14:30–16:00 — Workshops (Choose One):

1. Selecting a Strategic Investment Partner — Saidmurod Davlatov

2. PowerPoint vs. Due Diligence: How to Assess Investment Potential Slide by Slide — Alexey Siyanie

3. Creating Investor-Ready Pitch Materials with AI (Presentation, Landing Page, Avatar, Product Chatbot) — Said Nigmatulin

16:00–16:30 — Spotting Truly Valuable Assets in an Era of Decadence — Stefan Che

16:30–17:00 — Coffee Break

17:00–19:00 — P2P Meetings with Investors

19:00–19:30 — Closing Remarks

Oskar Hartmann — Founder and investor in 150 international companies with a combined capitalization of $20 billion. Ranked among the Top 18 business angels worldwide. Co-founder and partner of Accumulator Unicorn Venture Fund, Fastline Ventures, Simile Ventures Partners, and LARIX.

Saidmurod Davlatov — Multimillionaire and investor. Owner of UDI GROUP holding (24 companies). Mentor to over 68 self-made millionaires within 10 years. Founder and President of the International Human Development Center “SAMO.”

Oleg Torbosov — Founder of Whitewill luxury real estate agency and Hrscanner, an AI-powered online talent assessment platform.

Ekaterina Lapshina — Founder & CEO of ERA Capital, an investment company managing diverse projects. Co-founder of Okko, one of Russia’s leading streaming platforms. Expert in business transformation and digital strategy.

Stefan Che — Head of his own Family Office with interests in Web3.0, real estate, and angel investing. Purchased his first property in Moscow at 15; earned his first $1 million by 18. Specialist in decentralization, DeFi, and DEX applications.

Said Nigmatulin — AI evangelist, film director and producer. General Producer of RED MOON CINEMA and AI-based film company AI CINEMA SPOT. Expert in neural networks and artificial intelligence.

Alexey Siyanie — Co-owner of an international smartphone recycling operation with infrastructure in Dubai, China, Hong Kong, Germany, Switzerland, Austria, and the Netherlands. Founder of TFF Global Investment and Community Power in Dubai. Member of Equium business community and Board Member of the Rybakov Fund.

Viktor Shkipin — Professor of Practice at Moscow School of Management SKOLKOVO. Former SVP and CMO at Sberbank, VTB, Beeline, Alfa-Bank, M.Video, and Coca-Cola Russia.

Guy Lewis — Entrepreneur and innovation consultant, founder of Globalizer.

Dmitry Gritz — Founder of MOST PARTNERS consulting firm and Managing Partner at Gritz & Partners law firm. Expert in building business partnerships.

Vera Tkach — Ex-McKinsey, Booth MBA, founder of Novio Academy & Ventures.

Alexander Zhivotov — Former Commercial Director at Skypro (Skyeng group). Founder of A-Players Academy.

Roman Bagiev — Co-founder of Eurosnab Group and food-tech startup Revoltech. President of Equium Dubai.

Dmitry Shushkin — Former CEO of ABBYY Russia.